Of those three logos, I would go for the second one. It’s the one that balances color the best. The first one I like, but it would need a new green, or a new blue, because right now they don’t quite fit toghether.
Having said that, I’m not really impressed by that logo. It does look better than the one you already have, in that this one is more developed.
But since you are working with a big studio as Nclud, I would go for something stronger and more original.

I’m a graphic designer myself, so I know a bit about this things. I strongly recommend that you consider other possibilities than the ones you showed here.

Best,
- Sam

Thank you for your input. A lot of users like how the green matches the color of the money on the charts.

@Petra

Thank you for the detailed analysis for our logo. I agree that the third logo is weaker than the others and doesn’t represent a strong brand identity to the users.

I respect everything you have to say and the great insight you have given. The thought process behind logo 1 is as follows. We are trying to identify “BudgetPulse” as a brand. The color green is a two-fold metaphor. Not only does it represent money but it also represents “health,” and one of our goals is to promote financial health for our users.

As for the pie chart, the tilt shows the chart on a balance, to represent the “balance” we hope to achieve. It holds onto money representing the overall balanced budget we would like our users to achieve. One of the tools major strengths in visualizing this point to our users through the beautiful charts we have to offer.

I hope this reasoning gives you and everyone a little bit more insight into the storytelling process and why we have decided upon the structure of the logo.

The lines on the No. 3 illustration are a no-go because they communicate “movement”.You want to say that people “balance” their budget, I guess? “Movement” is not the same as “balance”. The tilted pie chart is a weak image to visualise the strengths of your service. What are your strengths? That should be the first read of the image. (Think of the amazon logo. What is the first read?)

The three logos are ok, but even without having read your company goals, it seems that there is a lot to clarify about yourself and your company before it can be communicated in a logo. A logo will always within the first 3 seconds “inutitively” tell the true nature of a company. In your case all 3 versions say: “young, inexperienced, undefined”. I would reconsider if this is really what you want to communicate about a new service asking people to enter sensitive data and use the service over a long period of time. I’d focus more on messages like “young, stable, experienced, strong, with backup”. You can say that you are young, but only in conjunction with values reducing the fear factor. These brand values will then determine the colors of the logo (and options like “light blue” will then not clog up your decision process and waste everybody’s time). So if you want to have a strong logo: define 3- max 5 values your service has, then create a logo from that, making every element of the logo (color, composition, typography, illustration) justify it’s existence in communicating those values.

I vote for the first logo. I like the green to balance the green in the dollars.

I agree that “pulse” stands out more with the green and for that reason, a lot of users have told us they like the green because how it is more dominate and represents money and financial health. It is a very close decision we are going to make and have received a lot of feedback on which logo to go with. The results will be posted this week.

Or if you should use green in “pulse”, ensure that the color of the dollar bill is as green as “pulse”.