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Budget-Friendly Fixes that will Improve Your Website

Posted by : Premraj | Posted on : Thursday, November 26, 2020

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Websites are an essential part of marketing. Many businesses have a website that they use to sell their products/services and connect with their potential customers. However, there are cases where you may need to improve your website so that it can achieve your intended goal. In this article, we’ll talk about some budget-friendly fixes that will enhance your website.

Restructure Your Website Design and Navigation to be Simple

A common mistake that some people make is designing their website to be too complicated to navigate. Thus, the first thing you can do to improve your website is to redesign it so that people can navigate the pages easily. You can learn more about digitization vs digitalization to know how to convert your analogue data to digital format.

— Make sure that your website is easy to navigate and properly laid out.

— Use the right color combination for your website to make it visually appealing.

Redesigning your website includes using the right color palette that will appeal to your visitors. You should also not neglect your text layout. Ensure that texts are properly placed so that people will not miss the message you are trying to pass. If possible, you should include buttons so that visitors can interact with your website better.

Optimize Your Website for Mobile

Almost everyone has a smartphone, and you’ll agree that many people prefer surfing the internet on their mobile devices to desktop computers. Thus, if your website is not designed to be mobile-friendly, you may want to consider improving it. You can use tools like Google’s Mobile-friendly Test to check how responsive your website is on mobile devices. Here are the benefits of a mobile-friendly website.

— Improved user experience

— Faster website load speed

— Increased average time on site

Use the Right Keywords

According to Telemedia Online, using the right keywords is your website content is an important part of SEO. When creating content for your business website, always ensure that you use long-tail keywords that are popular to your niche in a natural way. This will help make your website rank higher on search engines such as Google and Bing.

Include Call to Actions (CTAs)

Another budget-friendly way to improve your website is to include CTAs. This prompts visitors on your website to take action, which can result in lead conversion. Depending on what on the product or service you are offering on your website, you can include CTAs such as Call Now, Request a Free Quote, and several others to help visitors know exactly what to do.

Include Social Share and Follow Buttons

Social media has proven to be a good way for companies to promote their businesses. It provides a good platform to reach more audiences and engage customers. Thus, it makes sense that you should include social share and follow buttons on your website so that visitors can know how to connect with you on social media.

Contrary to what you may think, including social share and follow buttons on your website does not cost a fortune. You can have your website developer to fix it or use a plugin if your website is a WordPress site. Having your social links on your website can also add to the credibility of your brand.

Identify and Fix all Broken Links

One thing you should always avoid on your website is broken links. This simply refers to links that redirect to nowhere, and it can be very frustrating to your site visitors. Thus, as part of the ways that you can improve your personal or business website in a budget-friendly way, identify all broken links and fix them.

There are several free and paid tools available online that you can use to check for broken links on your website. This includes Google Webmaster Tools, W3C Checker, and Broken Link Checker. Fixing a broken link is not expensive, and it only involves changing the anchor URL (“a href”) associated with the link to redirect to the intended page.

Start Guest Blogging

Another good but indirect way you can improve your website and generate more leads is to start guest blogging. Guest blogging refers to writing articles for another website (preferably an authority website), that backlinks to your site. This way, if people read the article, they may be moved to check out the services offered by your website.

As with all the fixes we’ve highlighted so far in this article, creating a guest post for another site is not expensive. You can do it yourself and not pay a single dime. If you do not have the time to write articles, you can hire a professional content writer to write for you.

Create New or Unique Offering

Converting visitors on your website to customers involves giving them something they want by solving one of their problems. Thus, it would help if you created something new and unique on your website that will make you stand out from your competition. If this resonates well with your website visitors, it will lead to more sales.

Final Thoughts

So far, we’ve suggested some budget-friendly fixes that you can help you improve your website and increase lead conversion. Remember always to design your website to be easy to navigate and adopt the use of the right keywords in your content to boost the SEO of your site. Also do not forget to include social share buttons and use CTAs.

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