How to Advertise Your Start-Up on a Budget

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Setting up a business can be expensive, but it’s not the only cost you need to worry about. After the initial set-up and launch of the business, you’re going to need to advertise. Without advertising, potential customers and clients aren’t going to know you exist.

So, what happens if you’ve used up the majority of your cash setting up the business and you have little left for advertising? Well, the good news is there are ways to advertise on a budget. Below, you’ll discover some of the cheapest ways to advertise your start-up.

Don’t underestimate the power of business cards

Business cards have always been a great way to advertise a company, and these days they’re available at extremely low prices. This is largely thanks to the rise in digital-based advertising. Due to a decrease in demand, companies now sell business cards at a fraction of the cost than they used to be.

Business cards can be handed out at networking events, placed in store windows and even sent through the post to your target audience. Don’t forget to include your contact details, along with an email and web address for best results.

Leaflets – A smart way to advertise

Speaking of offline advertising, leaflets are another extremely effective marketing tool. The great thing about leaflets is, you can specifically target local customers and clients.

If you do your research, you can set specific geographic locations where your target market is likely to reside. You can even pay a company such as Yourdrop to do it for you. The leaflet design process and campaigns can be fully managed online in a matter of seconds. So, it’s quick, easy and most importantly, affordable.

Social media

The smartest businesses these days, take advantage of both online and offline advertising platforms. Social Media is a fantastic place to advertise yourself on a budget. Take Facebook for example. You can set up a completely free business page then set your own paid ad budget. The paid ads on Facebook can be really effective provided you know how to use them.

Overall, it’s easy to advertise a start-up on a budget these days. The above are just a few ideas of how to get your brand name out there without spending a fortune. However, before you choose an advertising platform, it’s vital you do your research to determine where your target audience hangs out, both online and offline.