E-mail :

Password :

Forgot Password? | Sign up for Free

Real Estate Agents: 5 Tips for Selling to Millennials

Posted by : Premraj | Posted on : Friday, April 26, 2019

Affording the Best of Chicago

The millennials have now officially exceeded Baby Boomers as the leading generation in the U.S. For real estate agents, this seismic demographic shift represents either a profitable opportunity or a stressful challenge. To ensure that you’re firmly in the former category, here are five tips for selling to millennials:

1. Stop dialing, and start emailing and texting.

One of the paradoxes of millennials is that despite being over-communicators, they tend to eschew — or outright avoid — the phone. Perhaps it’s a speed thing, perhaps it’s a convenience thing, or perhaps it’s a “this reminds me too much of how my parents and grandparents do stuff” thing. Regardless of the motive, if you want to earn credibility with millennials and stay on their radar screen, you need to be very comfortable emailing and texting.

2. Become rapidly responsive.

One of the reasons that millennials embrace email and texting, is because they prefer — and in some cases expect and insist — on rapid responsiveness. This means waiting until the next business day to get back to a client (or prospective client) can be fatal. Even if you can’t provide a full response on-demand, you should at least send a note acknowledging receipt, along with a promise to follow-up shortly. And woe to you if you go on vacation (even a mini one) without setting up an auto-responder.

3. Have an exceptional social media presence.

You might have a Facebook and Twitter account, and maybe even an Instagram and YouTube account as well. But simply being visible on these (and other) platforms isn’t enough anymore. To impress millennials, you need to have an exceptional social media presence. That means your pages need to be professionally designed, and you need to push out a steady stream of impressive, sharable content (e.g. infographics, press releases, videos, etc.). If this isn’t your wheelhouse, then work with a digital marketing agency or another specialist who can help you keep up with the millennials on the social media landscape.

4. Become a neighborhood specialist.

In the past, real estate agents obviously needed to be well versed in the areas they served, but not necessarily experts. It was enough to know the details of a property (e.g. size, layout, amenities, etc.). However, millennials are very interested in what surrounds a property; especially things like public transportation, parks and green spaces, bike trails, eating and entertainment options, and more. Make sure that you include all of these details in your listings, and be prepared to sell the neighborhood as much as — and sometimes even more than — a property.

5. Be a resource — not just a vendor.

Last but not least, millennials gravitate towards experts and specialists (a.k.a. “thought leaders”) who provide them with relevant information to help them make smarter, safer and faster decisions. You can plug into this paradigm by offering content like ebooks and reports on your website. For example, the company Brickworks Property Restoration offers a free resource called “The Ultimate Guide to Brick Repair” on its website, which covers things like how to prevent brick deterioration, brick repair best practices, and more. Prospective clients can download it anytime, and each time that happens the company adds a new name and email address to its database. Everybody gets what they want.

The Bottom Line

Forget about the news that the millennials are coming — because the millennials are here, and they’re taking over the real estate world. What’s more, in the next couple of decades, they will inherit billions of inheritance dollars. A significant amount of this will be allocated to real estate. By following the five tips above, you’ll put yourself in position to ride the millennial wave vs. get crushed beneath it.

Comments : Post a Comment | Category : Mortgage | Tags :

So, you want to book a trip soon, but you don’t know where you want to go or how to begin saving money for it. You’ve certainly come to the right place! Learning how to budget is an art, but once you know how to do it, you can use it for any aspect of […]


The real estate market went through a thick layer of doubt in 2018, unfortunately, that wasn’t the best time for real estate brokers, but in 2019 leading into 2020, we’re confident that it will take a turn, but then again, it can be difficult to tell with the housing market, but in the meantime, here’s […]


It is obviously a good thing for all traders to make some improvements to their business performance. They will not be having some good profits from the traders most of the time. If the right performance in the business is possible, the traders will not be able to do some good income. And that is […]


To deal with the currency trading marketplace, the traders will have to manage some good performances. For that, they will have to make their plans correctly. We are talking about thinking in the right way to execute a trade. The most important thing of them all, you will have to focus on the right thing. […]


For many, starting their own business is the culmination of a life-long dream. However, owning a business can also present a myriad of new problems –– many of which relate to funding it. Indeed, between personal and professional responsibilities and debts, new entrepreneurs often struggle to manage their capital effectively. Today, we’ll share five money-saving […]


After decades of hard work — and probably thousands of hours of commuting in your car, on a bus or in a train — you’ve finally reached retirement. Congratulations! However, while you may never (ever) want to return to working 40+ hours a week and enduring one soul-crushing meeting after another, you may find it […]


If you’re hit with unexpected costs or don’t have the savings to fund your plans, how do you pay? If you’re anything like most Americans, you might be tempted to use your credit card. Which explains why the population currently holds $1 trillion in credit card debt. A smarter move would be to get a personal loan. Unlike specified car loans or […]


You may be fast approaching retirement age or you could possibly be looking long and hard into the distance to be thinking about your retirement. But either way you should be thinking ahead and looking to see what plans you might want to consider for when the time comes. Plan What Type Of Lifestyle You […]


We all have financial goals that keep us motivated. Perhaps you put all your focus on improving your credit score, and success seems further away than what you ever could have imagined. Then this post is all for you, my friend! Here are 5 ways that work to improve your credit score. #1 Pay your […]


Every company needs money to run. Money is the lifeblood of a business, paying for wages, premises, tools – everything from suppliers and Council Tax to publicity and distribution. In short, you need money to make money. Of course, your business exists to generate money, but not only do you need capital to get the […]


Free Budgeting software to better manage your money

Register for FREE, Learn More or Watch the Video